Reinventing the Atlantic City experience will not succeed until marketers and developers are discouraged from spending millions of dollars on Dead On Arrival Concepts (DO AC) and in its place, endorse the brand that differentiates the Atlantic City experience from all other seashore resorts and competing out-of-state casinos. That brand is PLAYGROUND of the FUTURE®.

To "DO AC" or not to "DO AC"

There's no question ... Previous AC branding concepts DON'T "DO"